In this era of globalisation, it has now become crucial for any company to adapt to different marketing and sales strategies as per the cultural viewpoint of the desired economy. Before entering any country, it is imperative for a brand to study about the culture (Professional and Personal), the preferences of the prospective customers and […]
Branding mistakes that can take your Brand downhill
Going through the process of branding, companies spend a lot of time on the way their business should look to the world. The name, the logo and fancy words aren’t the only thing that encapsulates branding. As a subject it is confused by many businesses with marketing activities. But it is a different branch altogether […]
The Right Doors to A Successful Branding
In this ever-changing world of new novelties every other day, there are some simple consistencies that needs to be integrated in the branding bible that serves in the adoption of changes among consumer expectations and market trends. To hit that profit margin for the investments made, it is important open these 5 doors to a […]
Luxury Brand CEO’S Right Mix Of Face-Branding
In today’s world, Luxury brands spend tons of money on their Brand Ambassadors. But is it worth it? According to Digital Luxury Group’s Demand Tracker Technology. Tesla’s Elon Musk was the most searched for CEO in the luxury industry in 2014. Steve Jobs. Who doesn’t know the name? Why do you think why he is […]
Sensorial Visual Merchandising
Visual merchandising is one of the key sources to attract potential customers for any brand. OUTCOME in terms of credibility, sales and trust amongst Customers is the Core agenda. So, what patterns of Visual Merchandising is the world following now days?Major brands have been working ever since on traditional yet monotonous schemes, i.e. Setting up […]
10 TRENDS FOR INDIAN MIDDLE CLASS CONSUMERS TOWARDS LUXURY PRODUCTS
According to NCAER (National Council of Applied Economic Research), India’s middle-class population was over 267 million in 2016 and is likely to be more than double by 2026. Another research from Brookings Institution USA, Asia could be representing 2/3rd of the middle-class population worldwide with close to 380 million from India by 2030. Compared to […]