Do you find yourself getting attracted to the shops with yellow color in their window? Or do you find yourself wondering why people get more relaxed in green rooms? Or why hospitals are painted in cooler tones? Then you’ve come to the right place as this article delves deeper into understanding color psychology and its […]
Brand concept helps create a more holistic experience for the consumer.
Most upcoming brand are struggling to grow despite spending huge amounts of money on branding agencies and marketing. The importance of having a strong and unique brand concept is still an untapped grey area in the branding. Building a brand concept will be their golden ticket to success. So, what is brand concept? Brand concept […]
How luxury real estate can create the maximum desire for their brands.
Today, if you want to create a desire for your brand, you need to bring uniqueness in the way you offer something to the Luxury consumers. To be able to attract more clientele, maximum uniqueness is the key and determines the value of the brand in the eyes of the consumers because if a brand […]
The advanced Marketing strategy that engages maximum audience!
Marketing, it’s a concept that has different approaches, different visions from each individual marketing strategist that leads to eventually the same goal of reaching out to the audience. Every marketing tool should be able to engage with the customer on a personal level and help in creating a desire for the product and its association. […]
Why do luxury brands need to change their approach towards marketing strategy in India?
In this era of globalisation, it has now become crucial for any company to adapt to different marketing and sales strategies as per the cultural viewpoint of the desired economy. Before entering any country, it is imperative for a brand to study about the culture (Professional and Personal), the preferences of the prospective customers and […]
Branding mistakes that can take your Brand downhill
Going through the process of branding, companies spend a lot of time on the way their business should look to the world. The name, the logo and fancy words aren’t the only thing that encapsulates branding. As a subject it is confused by many businesses with marketing activities. But it is a different branch altogether […]
The Right Doors to A Successful Branding
In this ever-changing world of new novelties every other day, there are some simple consistencies that needs to be integrated in the branding bible that serves in the adoption of changes among consumer expectations and market trends. To hit that profit margin for the investments made, it is important open these 5 doors to a […]
Luxury Brand CEO’S Right Mix Of Face-Branding
In today’s world, Luxury brands spend tons of money on their Brand Ambassadors. But is it worth it? According to Digital Luxury Group’s Demand Tracker Technology. Tesla’s Elon Musk was the most searched for CEO in the luxury industry in 2014. Steve Jobs. Who doesn’t know the name? Why do you think why he is […]
Sensorial Visual Merchandising
Visual merchandising is one of the key sources to attract potential customers for any brand. OUTCOME in terms of credibility, sales and trust amongst Customers is the Core agenda. So, what patterns of Visual Merchandising is the world following now days?Major brands have been working ever since on traditional yet monotonous schemes, i.e. Setting up […]
10 TRENDS FOR INDIAN MIDDLE CLASS CONSUMERS TOWARDS LUXURY PRODUCTS
According to NCAER (National Council of Applied Economic Research), India’s middle-class population was over 267 million in 2016 and is likely to be more than double by 2026. Another research from Brookings Institution USA, Asia could be representing 2/3rd of the middle-class population worldwide with close to 380 million from India by 2030. Compared to […]